Orientation matters

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Advertisers know their customers and prospects spend over four hours a day looking at one medium. What percentage of their budget should they spend on making their brands look absolutely gorgeous on it?

Knowing the screen these customers and prospects are adoring has the highest resolution – the best picture quality – of any screen they own – isn’t that where brands should focus the majority of their attention, too? On making brand images stunning right there?

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Process or product?

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I’m the queen of process. I’ve been doing it all my professional life (and at home – how else could I manage my boat/socialising/house/shoes/cars/partner without it all turning into a swirling vortex of designer labels, disgruntlement and damage limitation?)

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