I warned you

By | AI, Technology | No Comments
I wrote about automated copywriters in The Drum last year. (http://bit.ly/2ahyNo0)

Now it turns out if you bought lingerie from Cosabella, you may well have been sold it by a robot. Campaign ran this story last month (http://bit.ly/2mZagLU ) in which the marketing director says she has an AI platform called Albert running – well, pretty much everything.
The client gave it some creative ideas, and it went and tested, learnt and improved things until it was handling their whole search, social and display marketing programme. The results were astonishing.
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