Orientation matters

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Advertisers know their customers and prospects spend over four hours a day looking at one medium. What percentage of their budget should they spend on making their brands look absolutely gorgeous on it?

Knowing the screen these customers and prospects are adoring has the highest resolution – the best picture quality – of any screen they own – isn’t that where brands should focus the majority of their attention, too? On making brand images stunning right there?

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Process or product?

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I’m the queen of process. I’ve been doing it all my professional life (and at home – how else could I manage my boat/socialising/house/shoes/cars/partner without it all turning into a swirling vortex of designer labels, disgruntlement and damage limitation?)

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I warned you

By | AI, Technology | No Comments
I wrote about automated copywriters in The Drum last year. (http://bit.ly/2ahyNo0)

Now it turns out if you bought lingerie from Cosabella, you may well have been sold it by a robot. Campaign ran this story last month (http://bit.ly/2mZagLU ) in which the marketing director says she has an AI platform called Albert running – well, pretty much everything.
The client gave it some creative ideas, and it went and tested, learnt and improved things until it was handling their whole search, social and display marketing programme. The results were astonishing.
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